As a marketing storyteller for Breedlove Guitars, I wrote this blog post about D’Addario’s innovative string recycling program, setting the bar high for the industry. Brian Vance, Vice President of Fretted Strings and Accessories at D’Addario, says that the company started this ground-breaking program about six years ago as part of an ongoing effort to reduce the environmental impact of the approximately 14 million sets of strings it makes annually.
