Crosscut: How Seattle indie bands are benefiting from big brand partnerships

Seattle indie band artist Shaina Shepherd.

In the midst of the pandemic and global economic struggles, new indie artists in Seattle are finding strength in the power of the internet— specifically, the art of micro-influencing. Working with corporations to form a brand partnership can provide these Seattle indie bands with the income and exposure they need to be successful. Article edited By Liana Otto.

Alexa Peters

Alexa Peters

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